Data usage analytics application for dynamic control of data usage on a client device

ABSTRACT

This disclosure sets forth techniques that aggregate and analyze data usage of a client device over a communications network. Particularly, data usage may be quantified over a predetermined time interval and used to provide recommendations that instruct a client on techniques for reducing a data usage rate. Recommendations may be presented as visual and/or audible alerts. This disclosure further describes techniques to dynamically alter data usage characteristics of particular data usage events to reduce a current rate of data usage. Computational instructions may dynamically reduce a file size of a multimedia/data file, limit a capability to download a multimedia/data file, or reduce a data usage rate of a multimedia stream via trans-rating or pacing techniques. Additionally, exemplary user interfaces may facilitate customizing data usage monitoring settings. The exemplary user interfaces may enable a client to customize a graphical representation of data usage over a predetermined period of time.

BACKGROUND

As mobile devices become more sophisticated, consumers are relying moreon mobile internet data connectivity as means of performing day-to-daytasks. To support the ever-increasing demand, telecommunicationscarriers offer service plans that allocate an allotment of data thatconsumers may use within a subscribed service plan cycle, nominally onemonth. However, consumers are often unaware of the amount of data usagethat particular data usage events, or individual software applications,may consume when launched via their mobile devices. For example, asoftware application that access remote database entries may consume arelatively small amount of data when compared with particular data usageevents, such as downloading or streaming multimedia content from anonline resource.

Further, consumers are often left without sufficient resources tomonitor, limit, and control the amount of data usage or the rate of datausage that particular data usage events may consume. As a result, in theevent that a consumer depletes a data allowance allocation prior to theend of a subscribed service plan cycle, the consumer andtelecommunications carrier representatives may be left frustrated by thelack of available transparency and granularity in identifying which datausage events and mobile computing device settings weredisproportionately responsible for depleting the data allowanceallocation.

BRIEF DESCRIPTION OF THE DRAWINGS

The detailed description is set forth with reference to the accompanyingfigures. In the figures, the left-most digit(s) of a reference numberidentifies the figure in which the reference number first appears. Theuse of the same reference numbers in different figures indicates similaror identical items or features.

FIG. 1 illustrates a schematic view of a computing environment thatfacilitates dynamically altering data utilization of a client deviceover a cellular network, via a process of aggregating and analyzing datausage on the client device.

FIG. 2 illustrates a block diagram of a data usage analysis system thatmay aggregate and analysis metadata associated with data usage on aclient device.

FIG. 3 illustrates a block diagram of a client device that may executean analytics implementation application, based on data received from adata usage analytics application.

FIGS. 4A, 4B, 4C, 4D, and 4E illustrates exemplary embodiments of a userinterface for client device.

FIG. 5 illustrates a flow diagram for generating and transmitting datausage records that quantify data usage of a client device, or a clientaccount.

FIG. 6 illustrates a flow diagram for generating one or morerecommendations that relate to a current rate of data usage on a clientdevice, and generating computational instructions that may dynamicallyreduce the current rate of data usage.

DETAILED DESCRIPTION

The disclosure sets forth techniques that aggregate and analyze datausage associated with a communications network, such as a cellulartelecommunications network. Particularly, the systems and techniquesquantify an amount of data usage or a rate of data usage that hasoccurred during a predetermined time interval, such as a billing cycleof network service plan. The amount of data usage and the rate of datausage may be determined by metadata that is continuously transmittedfrom a client device. The data usage metadata may describe an amount ofdata usage that occurs during each instance of data usage, timestampsassociated with each instance of data usage, an indication dataformat(s) being streamed or downloaded, and an indication of softwareapplications initiating each instance of data usage. In variousexamples, data usage may be associated with one or more clientdevice(s), a client account, or a combination of both. Data usage may bemeasured by any appropriate unit of measure, such as but not limited to,bits, kilobytes, megabytes, gigabytes, terabytes, or petabytes. Further,the terms a “rate of data usage,” and “data usage rate,” may be usedinterchangeably, and may be measured by a bit rate. The term “bit rate,”as used herein, refers to the number of bits per second that may betransmitted along a digital network.

The techniques disclosed herein may provide one or more recommendationsthat may reduce a current rate of data usage on a client device, basedon monitored data usage events. Data usage events may include instancesof multimedia streams, multimedia file downloads, or data filedownloads. Further, the term “multimedia,” as used herein, may describecontent such as, but not limited to, video content, audio content, andimage content.

The one or more recommendations may include visual and/or audible alertsthat indicate a current status of data usage or a data usage rate.Additionally, recommendations may provide a client with suggestions toalter a device setting or change a particular behavior that may reduce acurrent rate of data usage. For example, a recommendation may suggestlimiting use of a software application to an alternate communicationsnetwork, if it is shown that the software application accounts for adisproportionate share of data usage. Similarly, and for the samereason, a recommendation may suggest downloading/streaming multimediacontent via an alternate communications network. In another example, arecommendation may also suggest adjusting a video resolution or audioresolution of multimedia content to reduce a current rate of data usage.Delivery and receipt of the one or more recommendations may beconfigured via a user interface of a client device, provided the clientdevice is authorized to do so.

The techniques disclosed herein further facilitates dynamically alteringdata usage characteristics of particular data usage events to reduce acurrent rate of data usage on a client device. Particularly,computational instructions may be generated and executed on a clientdevice to dynamically perform one or more actions that reduce a currentdata usage rate associated with a particular data usage event. Forexample, computational instructions may dynamically reduce a file sizeof a multimedia file download or a data file download using transcodingtechniques, limit a capability to download a multimedia file or a datafile to a communications network that do not draw from a data allowanceallocation, or automatically reduce a data usage rate of a multimediastream using trans-rating techniques, pacing techniques, or acombination of both.

Additionally, the techniques disclosed herein describe exemplary userinterfaces of a client device that facilitate customizing data usagemonitoring settings of a client device, a client account, or acombination of both. Particularly, the exemplary user interfaces mayallow a client to modify one or more user-specified parameters thatselectively monitor and control data usage. The one or moreuser-specified parameters may be set via selectable options on a userinterface, and may include a data usage tracking parameter, a timegranularity parameter, a monitoring parameter, and an event modifyingparameter. Further, the exemplary user interfaces may enable a client tocustomize a graphical representation of data usage over a predeterminedperiod of time. The graphical representation may correspond to datausage of a client device, a client account, or combination of both.

The term “techniques,” as used herein, may refer to system(s),method(s), computer-readable instruction(s), module(s), algorithms,hardware logic, and/or operation(s) as permitted by the contextdescribed above and throughout the document.

FIG. 1 illustrates a schematic view of a computing environment 100 thatfacilitates providing one or more recommendations that identify a meansto reduce a current rate of data usage, based on monitored data usageevents. Further, the computing environment 100 further facilitatesdynamically altering data usage characteristics of a client device 102over a cellular network.

In various examples, the process of providing one or morerecommendations and altering data usage of particular data usage eventsmay be performed by generating metadata that describes data usageassociated with a client device 102, a client account, or a combinationof both. Data usage metadata 104 may describe an amount of data usagethat occurs during each instance of data usage, timestamps associatedwith each instance of data usage, an indication data format(s) beingstreamed or downloaded, and an indication of software applicationsinitiating each instance of data usage. In the illustrated example, theclient device 102 may transmit one or more first data packet(s) 106 ofdata usage metadata 104 to a Secure File Transfer Protocol (SFTP) Server108. The SFTP Server 108 is a network protocol used for secure filetransfer over a secure shell. The SFTP Server 108 may transmit the datausage metadata 104 to a data usage analysis system 110.

In the illustrated example, the data usage analysis system 110 mayoperate on one or more distributed computing resource(s) 112. The one ormore distributed computing resource(s) 112 may include one or morecomputing device(s) 114(1)-114(N) that operate in a cluster or otherconfiguration to share resources, balance load, increase performance,provide fail-over support or redundancy, or for other purposes. The oneor more computing device(s) 114(1)-114(N) may include one or moreinterfaces to enable communications with other networked devices, suchas the client device 102, via one or more network(s) 116. Further, theone or more network(s) 116 may include public networks such as theInternet, private networks such as an institutional and/or personalintranet, or some combination of private and public networks. The one ormore network(s) 116 can also include any type of wired and/or wirelessnetwork, including but not limited to local area network (LANs), widearea networks (WANs), satellite networks, cable networks, Wi-Finetworks, Wi-Max networks, mobile communications networks (e.g. 3G, 4G,and so forth), or any combination thereof.

In the illustrated example, the data usage analysis system 110 maytransmit one or more second data packet(s) 118 to a subscriber servicesserver(s) 120 and account services server(s) 122. The one or more seconddata packet(s) 118 may include aggregated data usage metadata thatdescribe data usage that has occurred over a predetermined period oftime. In some examples, the predetermined period of time may correspondto a billing cycle for a network service plan. Further, the data usagemetadata may be aggregated based on a client device, a client account ora combination of both. Further, data usage metadata may be furtheraggregated with historical instances of data usage metadata associatedwith the respective client device, client account, or combination ofboth.

The subscriber services server(s) 120 and account services server(s) 122may use the aggregated data usage metadata as a means of verifyingbilling accounts and subscriber data allowance plans that are calculatedindependently. Further, the subscriber services server(s) 120 and theaccount services server(s) 122 may operate on one or more distributedcomputing resources that correspond to the one or more distributedcomputing resource(s) 112.

In the illustrated example, the data usage analysis system 110 maytransmit one or more third data packet(s) 124 to the client device 102.In various examples, the one or more third data packet(s) 124 mayinclude data that facilitates the display of data usage metadata,alerts, and recommendations on a user interface of the client device102. Further, the one or more third data packet(s) 124 may includecomputational instructions that dynamically alter data usage ofparticular data usage events on the client device 102.

In the illustrated example, the client device 102 may include any sortof electronic device, such as a cellular phone, a smart phone, a tabletcomputer, an electronic reader, a media player, a gaming device, apersonal computer (PC), a laptop computer, etc. The client device 102may have a subscriber identity module (SIM), such as an eSIM, toidentify the client device 102 to a telecommunication service providernetwork (also referred to herein as “telecommunication network”).

FIG. 2 illustrates a block diagram of a data usage analysis system 202that may aggregate and analyze metadata that describes data usage on aclient device. Particularly, the data usage analysis system 202 mayexecute a data usage analytics application 204 that processes metadatadescribing data usage that is received from a client device. Further thedata usage analytics application 204 may thereafter transmit arecommendation to the client device that includes one or more action(s)that may help control (i.e. regulate the rate) data usage.Alternatively, or additionally, the data usage analysis system 202 maytransmit a set of computational instructions to the client device thatdynamically perform the one or more action(s).

In the illustrated example, the data usage analysis system 202 maycorrespond to the data usage analysis system 110. Further, the datausage analysis system 202 may include input/output interface(s) 206. Theinput/output interface(s) 206 may include any type of output interfaceknown in the art, such as a display (e.g. a liquid crystal display),speakers, a vibrating mechanism, or a tactile feedback mechanism.Input/output interface(s) 206 also include ports for one or moreperipheral devices, such as headphones, peripheral speakers, or aperipheral display. Further, the input/output interface(s) 206 mayfurther include a camera, a microphone, a keyboard/keypad, or atouch-sensitive display. A keyboard/keypad may be a push buttonnumerical dialing pad (such as on a typical telecommunication device), amulti-key keyboard (such as a conventional QWERTY keyboard), or one ormore other types of keys or buttons, and may also include ajoystick-like controller and/or designated navigation buttons, or thelike.

Additionally, the data usage analysis system 202 may include networkinterface(s) 208. The network interface(s) 208 may include any sort oftransceiver known in the art. For example, the network interface(s) 208may include a radio transceiver that performs the function oftransmitting and receiving radio frequency communications via anantenna. In addition, the network interface(s) 208 may also include awireless communication transceiver and a near field antenna forcommunicating over unlicensed wireless Internet Protocol (IP) networks,such as local wireless data networks and personal area networks (e.g.Bluetooth or near field communication (NFC) networks). Further, thenetwork interface(s) 208 may include wired communication components,such as an Ethernet port or a Universal Serial Bus (USB).

Further, the data usage analysis system 202 may include one or moreprocessor(s) 210 that are operably connected to memory 212. In at leastone example, the one or more processor(s) 210 may be a centralprocessing unit(s) (CPU), graphics processing unit(s) (GPU), a both aCPU and GPU, or any other sort of processing unit(s). Each of the one ormore processor(s) 210 may have numerous arithmetic logic units (ALUs)that perform arithmetic and logical operations as well as one or morecontrol units (CUs) that extract instructions and stored content fromprocessor cache memory, and then executes these instructions by callingon the ALUs, as necessary during program execution. The one or moreprocessor(s) 210 may also be responsible for executing all computerapplications stored in the memory, which can be associated with commontypes of volatile (RAM) and/or nonvolatile (ROM) memory.

In some examples, memory 212 may include system memory, which may bevolatile (such as RAM), non-volatile (such as ROM, flash memory, etc.)or some combination of the two. The memory may also include additionaldata storage devices (removable ad/or non-removable) such as, forexample, magnetic disks, optical disks, or tape.

The memory 212 may further include non-transitory computer-readablemedia, such as volatile and nonvolatile, removable and non-removablemedia implemented in any method or technology for storage ofinformation, such as computer readable instructions, data structures,program modules, or other data. System memory, removable storage andnon-removable storage are all examples of non-transitorycomputer-readable media. Examples of non-transitory computer-readablemedia include, but are not limited to, RAM, ROM, EEPROM, flash memory orother memory technology, CD-ROM, digital versatile disks (DVD) or otheroptical storage, magnetic cassettes, magnetic tape, magnetic diskstorage or other magnetic storage devices, or any other non-transitorymedium which can be used to store the desired information.

In the illustrated example, the memory 212 may include an operatingsystem 214, a data usage analytics application 204, and a data store216. The operating system 214 may be used to implement the data usageanalytics application 204. The operating system 214 may be any operatingsystem capable of managing computer hardware and software resources. Thedata usage analytics application 204 may include routines, programinstructions, objects, and/or data structures that perform particulartasks or implement particular abstract data types.

In the illustrated example, the data usage analytics application 204 mayinclude an input component 218, an aggregation component 220, ananalysis component 222, a recommendation component 224, a data usagemodification component 226 and an output component 228. The inputcomponent 218 may continuously receive data packets of metadatadescribing data usage on a client device. The metadata may describe datausage over a particular cellular network, or more generally over one ormore types of wired and/or wireless network(s), such as one or morenetwork(s) 116. The input component 218 may receive data packets ofmetadata at predetermined time intervals, whereby each data packetcorresponds to data usage that occurred during a preceding timeinterval. Alternatively, the input component 218 may receive each datapacket at a point in time whereby data usage on the client deviceexceeds a predetermined threshold. The predetermined threshold maycorrespond to an amount of data usage that is quantified as a number ofbits, kilobytes, megabytes, gigabytes, terabytes, or petabytes.

In various examples, the metadata describing data usage on a clientdevice may identify software application(s) on the client device thatinitiate data usage, corresponding time stamps associated with eachinstance of data usage, and an amount of data usage associated with eachinstance. Further, the metadata may describe a format of data beingaccessed in each instance of data usage. In a non-limiting example, theformat of data may correspond to a multimedia content input stream, amultimedia file download, or a data file download.

Each data packet may further include a client device identifier and anaccount identifier. The client device identifier may correspond to aMobile Station International Subscriber Directory Number (MSISDN), whichmay describe a primary key to a record that contains details of a userthat is authorized on a network. Alternatively, or additionally, theclient device identifier may correspond to an international mobilesubscriber identity (IMSI) number. An IMSI number and its related keycan be used to identify and authenticate subscribers on a mobile device.The account identifier may correspond to a service provider account towhich the client device is subscribed. The account identifier may helpidentify data usage records that correspond to the client device over aparticular cellular network.

The data packet may further include one or more parameters set by aclient device for the purpose of monitoring and controlling data usage.The one or more parameters may include, but are not limited to, a datausage tracking parameter, a time granularity parameter, an input streammonitoring parameter, and an input stream modification parameter. Notethat the one or more parameters are described in further detail withreference to FIG. 3.

In the illustrated example, the aggregation component 220 may aggregatedata usage metadata based on a client device, a client account, or acombination of both. Data usage metadata may be further aggregated withprevious instances of data usage metadata that relate to one of a clientdevice, client account, or a combination of both. Additionally, oralternatively, data usage metadata may be aggregated based on one ormore criteria including, but not limited to, timestamps associated withdata usage, an indication of data format(s), or an indication of thesoftware application(s) initiating the data usage. Time stampsassociated with data usage may provide a chronological record of datausage. Also, aggregating metadata based on a data format may provideinsight into relative data usage of different data formats including,but not limited to, a multimedia stream, a multimedia file download, ora data file download.

In the illustrated example, the analysis component 222 may receiveaggregated data usage metadata from the aggregation component 220. Theanalysis component 222 may determine an amount of data usage that hasoccurred within a predetermined time period. The amount of data usagemay be associated with a client device, a client account, or combinationof both. For example, the analysis component 222 may determine that aparticular client device of a client account has used a ten-gigabytedata allocation of a thirty-gigabyte data allowance. Alternatively, oradditionally, the analysis component 222 may quantify a rate of datausage that is based on the amount of data usage at a given point in timeduring a predetermined time interval. For example, a ten-gigabyteallocation of a data allowance that has been used over a 10-day timeinterval may be expressed as one-gigabyte per day. Further, the datausage rate may be compared with a data allowance rate that is based onan entire data allowance allocation being used over a predetermined timeinterval (i.e. a billing cycle). For example, a data allowance of20-gigabytes that is allocated for use over a 30-day time interval maybe expressed as a one-gigabyte per day data allowance rate. In doing so,the analysis component 222 may determine a likelihood that data usage,at a given point in time, may exceed a data allowance prior toexpiration of the predetermined time interval.

In various examples, the analysis component 222 may further determine anamount of data usage, or a data usage rate that is associated withparticular data usage events. Data usage events may include instances ofmultimedia streams, multimedia file downloads, or data file downloads.The purpose of doing so may provide insight as to whether particulardata usage events are likely to cause an overall data usage to exceed adata allowance allocation. For example, a client device may streammultimedia content at a bit rate of five-megabits per second. Theanalysis component 222 may determine that continued streaming of themultimedia content, for a given period of time, may cause the absolutedata usage to exceed the data allowance allocation. Alternatively, oradditionally, the analysis component 222 may determine whether anassociated data usage rate may exceed the data allowance rate.

The analysis component 222 may further identify certain user behaviorsassociated with data usage, such as a user tendency to selectivelyabandon a multimedia stream partway, rather than streaming themultimedia content in its entirety. A benefit of doing so may allow thedata usage analytics application 204 to employ, or recommend, pacingtechniques that modify a size of data objects associated with amultimedia stream. When streaming multimedia content, data objectsassociated with the multimedia stream are downloaded to a buffer of aclient device. Pacing techniques may configure the size of the dataobjects based on a ‘just in time delivery’ of the multimedia stream tothe client device. Doing so may avoid wasting data usage associated withdownloading data objects that are left in the buffer of the clientdevice when a multimedia stream is abandoned.

In the illustrated example, the recommendation component 224 may provideone or more recommendations to a client device in the event that theanalysis component 222 determines that a current data usage or a currentdata usage rate is likely to exceed a data allowance or data allowancerate, respectively. The current data usage or current data usage ratemay be associated with a client account, or one or more client device(s)of the client account. In some examples, the one or more recommendationsmay include visual and/or audible alerts that indicate a current statusof data usage or data usage rate. The delivery and receipt of the one ormore recommendations may be configured via a user interface of a clientdevice, provided the client device is authorized to configure suchaspects associated with the client account.

Further, recommendation component 224 may generate recommendations thatdescribe how to reduce a current data usage rate, based on monitoreddata usage events. In a first non-limiting example, the analysiscomponent 222 may determine that ongoing performance of a particulardata usage event, such as a multimedia file download, may cause acurrent data usage to exceed a data allowance allocation. In doing so,the recommendation component 224 may transmit a recommendation tocomplete performance of the multimedia file download via an alternatecommunications network that does not draw from the data allowanceallocation.

In a second non-limiting example, the analysis component 222 maydetermine that ongoing performance of a multimedia stream may cause acurrent data usage rate to exceed a data allowance rate, or data usageto exceed a data allowance allocation. In doing so, the recommendationcomponent 224 may transmit a recommendation to reduce transmissionquality of the multimedia stream for the purpose of reducing the currentdata usage rate. Transmission quality may refer to resolution of videocontent, and/or the bit rate of video and audio content. Alternatively,the recommendation component 224 may recommend streaming the multimediacontent via an alternate communications network that does not draw fromthe data allowance allocation. It is noteworthy that providing one ormore recommendations to modify data usage characteristics of data usageevents may be based at least in part on the user selection to monitorcharacteristics of a data usage event.

In the illustrated example, data usage modification component 226 maygenerate computational instructions that dynamically modify data usagecharacteristics of a particular data usage event on a client device. Thecomputational instructions may be based at least in part on the one ormore recommendations of the recommendation component 224. In a firstnon-limiting example, computational instructions may reduce a file sizeof multimedia file download or a data file download using transcodingtechniques. Transcoding techniques may automatically reduce a file sizeof a multimedia file or a data file by modifying data elementsassociated with multimedia content to reduce a file size of anassociated multimedia file. In some examples, transcoding may impact theresolution of multimedia content relative to an original presentation ofthe multimedia content. Alternatively, to avoid impacting the resolutionof multimedia content, computational instructions may limit downloadingof a multimedia file or a data file to a communications network thatdoes not draw on a data allocation from the data allowance.

In a second non-limiting example, computational instructions mayautomatically reduce a data usage rate of a multimedia stream usingtrans-rating techniques. Trans-rating describes a process of modifying avideo input stream, and occurs through an analysis of multimediacontent, the client device, or cellular network. For example, ananalysis of multimedia content may determine that a bit rate may belowered without substantially altering the viewing quality of themultimedia content. Further, the bit rate of a video input stream may befurther based at least in part on the resolution and screen size of theclient device. For example, the resolution of a particular multimediacontent may be higher than a screen resolution of the client device. Inthis instance, trans-rating techniques may reduce the bit rateassociated with the particular multimedia content such that theresolution of the particular multimedia content is substantially similarto the screen resolution of the client device.

In a third non-limiting example, computational instructions may employpacing techniques to limit traffic delivery of data to “just in time,”rather than downloading data objects in their entirety to a buffer of aclient device. Employing pacing techniques may be based at least in parton an indication from the analysis component 222 of a user tendency toselectively abandon streaming a multimedia stream partway, rather thanstreaming the multimedia content in its entirety. Pacing techniquesdescribe a process of limiting traffic delivery of data to a clientdevice to a “just in time” delivery, rather than downloading a dataobject in its entirety to a buffer of a client device. Thus pacingtechniques may avoid bursts of data usage, and may offer data usagesavings when a data object (i.e. a video input stream or an audio inputstream) is “abandoned” part way through. When abandonment occurs, theportion of the data object (i.e. video input stream or audio inputstream) left in the client device buffer is effectively wasted.

It is noteworthy that generating computational instructions to modifydata usage characteristics of data usage events may be based at least inpart on the user selection to monitor characteristics of a data usageevent.

In the illustrated example, the data store 216 may include data recordsassociated with individual client accounts. The data records may includemetadata describing data usage associated with a client account and datausage that is apportioned among one or more client device(s) of theclient account. Further, the data records may include historicalanalyses of data usage as performed by the analysis component 222, andrecommendations, as provided by the recommendation component 224.

In such an example, the output component 228 may transmit an output fromthe recommendation component 224 and/or the data usage modificationcomponent 226 to one or more client device(s) associated with the clientaccount. The output may include one or more recommendations from therecommendation component 224 that describe how to reduce a current datausage rate based on monitored data usage events. Alternatively, oradditionally, the output may include computational instructions from thedata usage modification component 226 that dynamically modify data usagecharacteristics of a particular data usage event on one or more clientdevice(s) of the client account.

FIG. 3 illustrates a block diagram of a client device 302 that mayexecute an analytics implementation application, based on data receivedfrom a data usage analytics application 204. In some examples, theanalytics implementation application 312 may display alerts andrecommendations on a user interface 310 of the client device 302. Thealerts may relate to a current state of data usage associated with theclient device. Further one or more recommendations may conveyopportunities to modify the current state of data usage on the clientdevice, such that data usage falls within the bounds of a predetermineddata allowance. The analytics implementation application 312 may alsoexecute computational instructions received from a data usage analyticsapplication 204. The computational instructions may dynamicallycustomize configuration settings of a client device that modify acurrent rate of data usage on the client device. For example,computational instructions may employ transcoding computationstechniques to reduce a file size of a multimedia file being downloaded,thereby ultimately reducing data usage over a cellular network. Further,computational instructions may employ trans-rating and pacingcomputational techniques to reduce a bit rate of multimedia inputstream, further reducing data usage over the cellular network.

In the illustrated example, the client device 302 may correspond toclient device 102. Further, the client device 302 may include one ormore processor(s) 304 operably connected to memory 306. The one or moreprocessor(s) 304 may correspond to the one or more processor(s) 210, andthe memory 306 may correspond to the memory 212.

In the illustrated example, the memory 306 may include an operatingsystem 308, a user interface 310, an analytics implementationapplication 312, and a client account data store 314. The operatingsystem 308 may be used to implement the analytics implementationapplication 312. The operating system 308 may be any operating systemcapable of managing computer hardware and software resources. Theanalytics implementation application 312 may include routines, programinstruction, objects, and/or data structures that perform particulartasks or implement particular abstract data types.

In the illustrated example, the user interface 310 that may facilitatecustomizing data usage monitoring settings associated with one or moreclient device(s) of a client account. Customization settings may includea selectable option to monitor data usage, set a time granularityparameter. The user interface 310 may also facilitate customizing userpreferences for receiving one or more recommendations that describe howto reduce a current data usage and/or current data usage rate, ordynamically modifying data usage characteristics of a data usage eventson the client device 302. The user interface 310 may further displayvarious representations of data usage that are associated with theclient device 302, or the associated client account. Note that the userinterface 310 is discussed in more detail with reference to FIGS. 4Athrough to 4E.

In the illustrated example, the analytics implementation application 312may include an input component 316, a parameters component 318, ametadata component 320, an alert component 322, an action implementationcomponent 324, a record aggregation component 326, and an outputcomponent 328. The input component 316 may receive a data packet from adata usage analytics application 204 of the data usage analysis system202. The data packet may include one or more recommendations thatdescribe how to reduce a current data usage and/or current data usagerate based on monitored data usage events. Alternatively, oradditionally, the data packet may include computational instructionsthat, when executed by the one or more processor(s) 304, dynamicallymodify data usage characteristics of a particular data usage event onthe client device 302.

The parameters component 318 may store an indication of one or moreuser-specified parameters that selectively monitor and control datausage associated with a client account, and/or one or more clientdevice(s) associated with the client account. The one or moreuser-specified parameters may be set via selectable options on a userinterface of the client device 302. The one or more user-specifiedparameters may include a data usage tracking parameter, a timegranularity parameter, a monitoring parameter, and an event modifyingparameter, each of which is described in further detail below.

The data usage tracking parameter may indicate a format by which a userprefers data usage to be reported. For example, data usage may bereported as a rate of data usage over a predetermined period of time.Alternatively, or additionally, data usage may be reported as anabsolute amount of data usage relative to an absolute data allowance.Data allowance may represent a maximum amount of data usage allocatedfor use by a client account, or one or more client device(s) of theclient account during a predetermined time interval. Data usage mayreset to zero at an expiration of the predetermined time interval. Insome examples, the predetermined time interval may correspond to abilling cycle of a service provider that allocates the data allowance.

In a first non-limiting example, the data usage tracking parameter mayindicate a first user selection to report an absolute amount of datausage relative to an absolute data allowance. For example, a dataallowance may correspond to 30-gigabytes that may be used within apredetermined time interval of 30-days (i.e. a billing cycle). Anabsolute amount of data usage may be expressed as four-gigabytes of a30-gigabyte data allowance.

In a second non-limiting example, the data usage tracking parameter mayindicate a second user selection to report data usage as a data usagerate. The data usage rate may be expressed as an amount of data usageover an expired portion of a predetermined time interval. Thepredetermined time interval may correspond to a time interval for whichan allocation of data allowance may be used. For example, a data usageof eight-gigabytes within a four-day period of a predetermined timeinterval, may be expressed as a data usage rate of two-gigabytes perday. Further the data usage rate may be compared with a data allowancerate, which quantifies a distribution of the data allowance over theentire predetermined time interval. For example, a data allowance ratemay correspond to one-gigabyte per day, based on a data allowanceallocation of 30-gigabytes over a 30-day predetermined time interval.

The time granularity parameter may quantify a time increment by whichmetadata describes data usage. For example, a time granularity parameterof 15-minutes, may cause an analytics implementation application onclient device to generate metadata that describes data usage in15-minute increments. The time granularity parameter may be anynumerical time increment that is substantially similar to, or less than,the predetermined time interval that is associated with the dataallowance allocation.

The monitoring parameter may indicate a user selection to monitor datausage characteristics of a particular data usage event on a clientdevice. In some examples, a data usage event may correspond to aninstance of a multimedia stream, a multimedia file download, or a datafile download. In some examples, the monitoring parameter may furtherindicate a user selection to monitor data usage associated withparticular software applications that initiate data usage. Further, datausage characteristics may describe an amount of data that is being used,or that is likely to be used, by a particular data usage event, dataformat(s) associated with the data being streamed or downloaded, or anindication of software application(s) initiating the data usage. Forexample, data usage characteristics of a multimedia stream may include acorresponding bit rate. Alternatively, or additionally, data usagecharacteristics of a multimedia file download may correspond to a bitrate and/or a file size. Further, monitoring data usage characteristicsof a multimedia stream may involve monitoring whether multimedia contentof a multimedia stream is streamed in its entirety, or whether the userselectively abandons the multimedia stream, part way.

The event modifying parameter may indicate a user selection to modifydata usage characteristics of a particular data usage event on a clientdevice. A data usage event may correspond to an instance of a multimediastream, a multimedia file download, or a data file download. Forexample, modifying data usage characteristics of a multimedia filedownload or a data file download may correspond to modifying arespective bit rate and/or file size. Further, modifying data usagecharacteristics of a multimedia stream may involve reducing acorresponding bit rate (i.e. video quality or audio quality), oremploying pacing techniques that limit traffic delivery of data to “justin time,” rather than downloading data objects in their entirety to abuffer of a client device. Pacing techniques may avoid bursts of datausage, particularly when users tend to selectively abandon a multimediastream part way. When abandonment occurs, the portion of the data object(i.e. video input stream or audio input stream) left in the clientdevice buffer is effectively wasted.

The metadata component 320 may generate metadata that describes datausage associated with one or more client device(s) of a client account.The data usage metadata may describe an amount of data usage that occursduring each instance of data usage, timestamps associated with eachinstance of data usage, an indication data format(s) being streamed ordownloaded, and an indication of software applications initiating eachinstance of data usage. Further, the metadata component 320 may generatemetadata based at least in part on one or more parameters defined by theparameters component 318. The one or more parameters may include a timegranularity parameter, and a monitoring parameters. In a non-limitingexample, a user selection may define a time granularity parameter as15-minutes. In doing so, the metadata component 320 may generatemetadata data that describes data usage in 15-minute increments. Inanother non-limiting example, a user selection may indicate that datausage characteristics may be monitored. Data usage characteristics mayinclude an amount of data being used for a particular data usage eventor a corresponding bit rate. Further, data usage events may include amultimedia stream, a multimedia file download, or a data file download.

The alert component 322 may generate an alert that indicates a currentstate of data usage or data usage rate. An alert may include a visualalert, an audible alert, or a combination of both. In some examples, analert may indicate an amount of data usage or a data usage rate is at orhas exceeded a predetermined threshold. In one example, thepredetermined threshold may correspond to a service plan or subscriptionplan data allowance that is associated with a client account. In anotherexample, the predetermined threshold may correspond to a bit rate or abandwidth limit that is associated with the client account.

In some examples, the alert component 322 may further generate an alertthat includes one or more recommendations generated by therecommendation component 224 of the data usage analysis system 202. In anon-limiting example, the one or more recommendations may includeinformation that describes how to reduce a current data usage rate,based on monitored data usage events.

The action implementation component 324 may execute computationinstructions that dynamically modify data usage characteristics of aparticular data usage event on the client device 302. In some examples,the data usage modification component 226 of the data usage analysissystem 202 may generate the computational instructions. Further, thecomputational instructions may be based at least in part on the one ormore recommendations of the recommendation component 224. In variousexamples, the action implementation component 324 may implementcomputational instructions that reduce a file size of a data filedownload using trans-coding techniques, reduce a data usage rate of amultimedia stream using trans-rating techniques, or employ pacingtechniques that limit traffic delivery of data to “just in time” ratherthan downloading data objects that are selectively abandoned whilestreaming multimedia content.

The record aggregation component 326 may aggregate data usage metadatabased on one or more criteria. In various examples, data usage metadatamay be aggregated based on a client device, a client account, or acombination of both. Further, data usage metadata may be aggregated withprevious instances of data usage metadata that relate to one of a clientdevice, client account, or a combination of both. In some examples,metadata that is associated with a client device, or a client account,may be further aggregated based on timestamps associated with datausage, an indication of data format(s) associated with the data beingstreamed or downloaded, or an indication of software application(s)initiating the data usage.

Further, the output component 328 may transmit a data packet ofmetadata, from the metadata component 320 to the data usage analysissystem 202. The data usage metadata may include metadata that describesan amount of data usage that occurs on the client device 302, a clientaccount, or a combination of both. The data usage metadata may furtherdescribe timestamps associated with each instance of data usage, anindication data format(s) being streamed or downloaded, and anindication of software applications initiating each instance of datausage.

The client account data store 314 may include data records of data usageassociated with the client device 302. In some examples, the datarecords may include metadata describing data usage associated with aclient account that is associated with the client device 302.Alternatively, or additionally, the client account data store 314 mayinclude historical analyses of data usage associate with the clientdevice, or a client account associated with the client device 302. Thehistorical analyses may include the one or more recommendations providedby the recommendation component 224 of the data usage analysis system202.

In the illustrated example, the client device 302 may includeinput/output interface(s) 330 and network interfaces(s) 332. Theinput/output interface(s) 330 and the network interface(s) 332 may befunctionally similar to the input/output interface(s) 206 and thenetwork interface(s) 208 respectively.

FIG. 4A illustrates an exemplary user interface 402 of a client device404 that facilitates customization of data usage monitoring settings. Invarious examples, the user interface 402 may allow a client 406 tomodify data usage monitoring settings for one or more client devicesassociated with a client account. Further, the exemplary user interface402 may present an option for a client 406 to selectively opt-in to dataevent monitoring. In some examples, a selection to opt-in, or opt-out,of data event monitoring may respectively modify the monitoringparameter stored within the parameters component 318 of the clientdevice 302. A selection to opt-in for data event monitoring may causethe metadata component 320 of the client device 302 to record data usagecharacteristics of particular data usage events such as an instance of amultimedia stream, a multimedia file download, or a data file download.Further, data usage characteristics may also include an amount data thatis being, or that is likely to be used, by a particular data usageevent, data format(s) associated with the data being streamed ordownloaded, or an indication of software application(s) initiating thedata usage.

Further, the user interface 402 may present one or more options for aclient 406 to select a time granularity parameter that quantifies a timeincrement by which metadata describes data usage. A selection of a timegranularity parameter via the user interface 402 may correspondinglymodify and set the time granularity parameter stored within theparameters component 318 of the client device 302.

The user interface may also present one or more options that configure aformat by which data usage is reported to the client 406. For example, aclient may select data usage to be reported as a data usage rate, anabsolute data usage, or a combination of both. A selection of monitoringa data usage rate, absolute data usage, or a combination of both, maycorrespondingly modify and set the data usage tracking parameter storedwithin the parameters component 318 of the client device 302.

FIG. 4B illustrates an exemplary user interface 402 that presents aclient 406 with one or more options to configure receipt of alertsrelating to data usage, and to configure parameters that dynamicallycontrol a modification of data usage characteristics. For example, aselection to receive data usage alerts may cause the recommendationcomponent 224 of the data usage analysis system 202 to generate one ormore recommendation(s) relating to data usage. Further, a selection toreceive alerts may further cause the alert component 322 of the clientdevice 302 to generate a visual, audible, or audio-visual alert that isbased at least in part on the one or more recommendation(s). In someexamples, the alerts may overlay an existing presentation of data on theuser interface 402. For example, the client 406 may operate a softwareapplication via the client device 404 that streams multimedia contentfrom an online resource. In doing so, the alert component 322 may causean alert to overlay the presentation of the multimedia content with arecommendation to reduce a current resolution of the multimedia content,or consider streaming the multimedia content using an alternatecommunications network.

Further, the user interface 402 may present one or more options relatingto modifying a data usage event, such as modifying a streaming videoformat, a streaming audio format, or to toggle file downloads tonon-cellular networks that do not impact a data usage allowance. Aselection to modify a data usage event via the user interface 402 maycause the data usage modification component 226 of the data usageanalysis system 202 to generate computational instructions thatcorrespond to the selection. Further, the selection may further causethe action implementation component 324 of the client device 302 toexecute the computation instructions received from the data usageanalysis system 202.

FIG. 4C illustrates an exemplary user interface 402 that presents achronological record of data usage over a predetermined period of time.In the illustrated example, the chronological record corresponds to aone-month period. In other examples, the chronological record maycorrespond to a number of days within a service plan billing cycle.Particularly, the chronological record may illustrate a graphicalrepresentation of data usage for each day that data usage has occurred.Data usage may be represented on a per client device basis, a clientaccount basis, or a combination of both. In the illustrated example,data usage on the first day of the month is represented by two-bargraphs that overlay the first day of the month.

FIG. 4D illustrates a detail view at Detail A of FIG. 4C. Particularly,FIG. 4D illustrates an exemplary user interface that presents bar-graphsthat reflect data usage of one or more client device(s) of a clientaccount. In some examples, the bar graph may reflect data usage thatoccurs on a particular day. Alternatively, the bar graph may reflectcumulative data usage over a predetermined period of time, such as theexpired time period of billing cycle for a network service plan.Further, different colors may be used to distinguish data usage events,such as multimedia streams, multimedia file downloads, or data filedownloads. In various examples, a client 406 may access the pictorialview of the bar graphs by selecting, via the user interface 402, aparticular day on the chronological record shown in FIG. 4C.

FIG. 4E illustrates a detail view of Detail B of FIG. 4D. Particularly,FIG. 4E illustrates an exemplary user interface 402 that presents a datausage summary based on a selection of a particular bar-graph segmentassociated with client account data, as shown in FIG. 4D. In theillustrated example, the bar-graph segment corresponds to videostreaming data usage associated with the client account. The summarydata may include a list of one or more client devices and theirrespective video streaming data usage. Data usage may be expressed as anabsolute amount of data usage. In various examples, a client 406 mayaccess the data usage summary by selecting, via the user interface 402,a particular bar-graph segment on a bar graph, as presented in FIG. 4D.

In a non-limiting example, summary data may be presented in variousother formats that are selectively configurable via the user interface.In a non-limiting example, a summary data may display a summarize datausage for one or more client device(s) of a client account, based onsoftware applications that initiate the data usage, the data usageevent, the calendar date, and the time of day.

FIGS. 5 and 6 present processes 500 and 600 that relate to operations ofthe data usage analytics application. Each of processes 500 and 600illustrates a collection of blocks in a logical flow chart, whichrepresents a sequence of operations that can be implemented in hardware,software, or a combination thereof. In the context of software, theblocks represent computer-executable instructions that, when executed byone or more processors, perform the recited operations. Generally,computer-executable instructions may include routines, programs,objects, components, data structures, and the like that performparticular functions or implement particular abstract data types. Theorder in which the operations are described is not intended to beconstrued as a limitation, and any number of the described blocks can becombined in any order and/or in parallel to implement the process. Fordiscussion purposes, the processes 500 and 600 are described withreference to the computing environment 100 of FIG. 1.

FIG. 5 illustrates a flow diagram for generating and transmitting datausage records that quantify data usage of a client device, a clientaccount, or a combination of both. Data usage records may correspond todata usage over a particular communications network, such as a cellularnetwork.

At 502, a data usage analytics application may a receive a data packetthat quantifies data usage of a client device over a cellular network.The data packet may include a client device identifier and an accountidentifier that associates the client device with a particular clientaccount. The data packet may also include metadata that identifiessoftware application(s) on the client device that initiate data usage,corresponding time stamps associated with each instance of data usage,and an amount of data usage associated with each instance. Metadata mayalso describe a format of data being accessed in each instance of datausage, such as but not limited to, a multimedia content input stream, amultimedia file download, or a data file download.

At 504, the data usage analytics application may aggregate data usagemetadata based on a client device, a client account, or a combination ofboth. Data usage metadata may be further aggregated with historicalinstances of data usage metadata that are associated with a respectiveclient device, client account, or a combination of both. Additionally,or alternatively, data usage metadata may be aggregated based on one ormore criteria including, but not limited to, timestamps associated witheach instance of data usage, an indication data format(s) being streamedor downloaded, and an indication of software applications initiatingeach instance of data usage.

At 506, the data usage analytics application may use the aggregated datausage to determine an amount of data usage that has occurred during apredetermined time interval, or a rate of data usage that is based onthe amount of data usage at a given point in time during thepredetermined time interval. The amount of data usage and the rate ofdata usage may be based on a client device, a client account, or acombination of both. Further, the amount of data usage may be used todetermine whether an amount of data usage or a data usage rate is at orhas exceed a predetermined threshold. In some examples, an amount ofdata usage or data usage rate may be determined for particular datausage events, such as multimedia streams, multimedia file downloads, ordata file downloads.

At 508, the data usage analytics application may generate one or morerecommendations relating to a current rate of data usage based at leastin part on the analysis of the aggregated data usage metadata. In someexamples, a recommendation may identify a particular data usage event orsoftware application that accounts for a disproportionate amount of datausage. Further, one or more recommendations may describe steps to reducea current rate of data usage, based on the earlier analysis ofaggregated data usage metadata.

At 510, the data usage analytics application may transmit a data packetto a client device that includes the analysis of the aggregated datausage metadata and the one or more recommendations. In various examples,the aggregated data usage metadata may be based on one or moreuser-specified parameters, such as a data usage tracking parameter, atime granularity parameter, or a monitoring parameter. The data usagetracking parameter may indicate a format by which a client prefers datausage to be reported. For example, data usage may be reported as anabsolute amount of data usage relative to an absolute data allowance, oras a rate of data usage over a predetermined period of time. Further,the time granularity parameter may quantify a time increment by whichmetadata describes data usage. The monitoring parameter may indicate auser preference to monitor particular data usage events or particularsoftware applications that initiate data usage.

FIG. 6 illustrates a flow diagram for a data usage analytics applicationprocess for generating computational instructions that may dynamicallyreduce a current rate of data usage. In some examples, data usagerecords associated with a particular client device may be used togenerate computational instructions for other client devices that sharea same client account with the particular client device. This may occuron the basis that, collectively, the particular client device and theother client devices all share a common data allowance allocation.

At 602, the data usage analytics application may generate one or morerecommendation to reduce a current rate of data usage based at least inpart on an amount of data usage relative to a predetermined threshold(i.e. data allowance allocation). The one or more recommendations mayinclude, identifying a particular data usage event or softwareapplication that accounts for a disproportionate amount data usage.Further, the one or more recommendations may recommend: downloading amultimedia/data file or streaming a multimedia file via an alternatecommunications network that does not draw from the data allowanceallocation, and/or reducing a video resolution or audio resolution of aparticular data usage event.

At 604, the data usage analytics application may determine that acurrent setting of a user-specified event modifying parameter indicatesthat automated modification of data usage characteristics, associatedwith a particular data usage event, is not permitted. In response, thedata usage analytics application may transmit data packet(s) to theclient device that causes an alert to display via a user interface ofthe client device. The alert may be configured to indicate the one ormore recommendations that reduce the current rate of data usage.

At 606, the data usage analytics application may determine that acurrent setting of the user-specified event modifying parametersindicates that automated modification of data usage characteristics,associated with a particular data usage event, is permitted. Inresponse, the data usage analytics application may generatecomputational instructions that dynamically perform one or more actionsthat reduce a current data usage rate associated with a particular datausage event. For example, computational instructions may dynamicallyreduce a file size of a multimedia file download or a data file downloadusing transcoding techniques, limit a capability to download amultimedia file or a data file to a communications network that do notdraw from a data allowance allocation, or automatically reduce a datausage rate of a multimedia stream using trans-rating techniques, pacingtechniques, or a combination of both.

At 608, the data usage analytics application may transmit a data packetto the client device that includes the computational instructions. Invarious examples, the data packet may be configured such that thecomputational instructions automatically execute on the client device,via an action implementation component, at a point in time when the datapacket is downloaded onto the client device.

At 610, the data usage analytics application causes a second alert todisplay via a user interface of the client device. The alert may beconfigured to indicate that one or more actions have been dynamicallyperformed to reduce a current data of data usage.

CONCLUSION

Although the subject matter has been described in language specific tofeatures and methodological acts, it is to be understood that thesubject matter defined in the appended claims is not necessarily limitedto the specific features or acts described herein. Rather, the specificfeatures and acts are disclosed as exemplary forms of implementing theclaims.

1. A data usage analysis system comprising: one or more processors;memory coupled to the one or more processors, the memory including oneor more components that are executable by the one or more processors to:receive, from a client device, an indication of authorization to monitora data usage for one or more data usage events associated with a clientaccount; receive, from the client device, one or more first data packetsthat include data usage metadata associated with the client device,based at least in part on the indication of authorization, the datausage metadata describing monitored instances of the data usage of theone or more data usage events by the client device over a cellularnetwork; aggregate the data usage metadata with an existing data usagerecord associated with the client device to create aggregated data usagemetadata; determine that an amount of data usage associated with theclient device over a predetermined time interval is greater than apredetermined threshold, based at least in part on the aggregated datausage metadata; generate one or more recommendations to reduce a currentrate of data usage associated with the client device, based at least inpart on the amount of data usage consumed by the client device; andtransmit one or more second data packets to the client device thatinclude the one or more recommendations.
 2. The data usage analysissystem of claim 1, wherein the one or more components are furtherexecutable by the one or more processors to: analyze the aggregated datausage metadata to create an analysis of the aggregated data usagemetadata, based at least in part on one or more user-specifiedparameters that include a data usage tracking parameter, a timegranularity parameter, or a monitoring parameter, and wherein the one ormore second data packets further include the analysis of the aggregateddata usage metadata.
 3. The data usage analysis system of claim 1,wherein the one or more first data packets further include a timegranularity parameter that quantifies a numerical time increment bywhich the monitored instances of the data usage metadata describes thedata usage, the time granularity parameter being a user-specified timeincrement that is less than or substantially equal to predetermined timeinterval, and wherein the data usage metadata that describes themonitored instances of the data usage by the client device are based atleast in part on the time granularity parameter.
 4. The data usageanalysis system of claim 1, wherein the one or more first data packetsfurther include a monitoring parameter that indicates a selection fromthe client device to monitor data usage characteristics for the one ormore data usage events, the one or more data usage events correspondingto instances of streaming multimedia content, downloading multimediacontent, or downloading data content, the data usage characteristicsincluding an amount of data usage consumed by the one or more data usageevents and an indication of a software application initiating the datausage, and wherein the data usage metadata that describes the monitoredinstances of the data usage by the client device is based at least inpart on the monitoring parameter.
 5. The data usage analysis system ofclaim 4, wherein the monitoring parameter further indicates a clientselection to monitor the one or more data usage events associated withone or more software applications that initiate the data usage.
 6. Thedata usage analysis system of claim 1, wherein the one or more firstdata packets further include an event modifying parameter that indicatesa client selection to reduce a current rate of data usage associatedwith a particular data usage event on the client device, and wherein theone or more components are further executable by the one or moreprocessors to: generate computational instructions that dynamicallyreduce the current rate of data usage associated with the particulardata usage event using at least one of a transcoding, a trans-rating, ora pacing technique, and wherein the one or more second data packetsinclude the computational instructions.
 7. The data usage analysissystem of claim 1, wherein the one or more first data packets furtherinclude a data usage tracking parameter that indicates a user preferenceto report the data usage as a rate of data usage over the predeterminedtime interval, and wherein the one or more recommendations is furtherbased at least in part on the rate of data usage being greater than apredetermined threshold.
 8. The data usage analysis system of claim 1,wherein the one or more recommendations include at least one ofidentifying a particular data usage event or a particular softwareapplication that accounts for a disproportionate amount of data usage,or indicating a recommendation to adjust a video resolution or an audioresolution for the particular data usage event.
 9. The data usageanalysis system of claim 1, wherein the one or more second data packetsare configured to cause a user interface of the client device to displaythe one or more recommendations as an alert, wherein the alert isconfigured to overlay a presentation of content on the user interface.10. A client device storing computer-executable instructions, that whenexecuted on one or more processors, causes the one or more processors toperform acts comprising: receiving, via a user interface, a selection ofa first selectable option to customize monitoring a data usage of theclient device and an additional client device, the client device and theadditional client device being associated with a client account;receiving, via the user interface, a selection of a second selectableoption to authorize monitoring of the data usage for one or more datausage events associated with the client account; transmitting, to a datausage analysis system, one or more first data packets that include datausage metadata associated with the client device, based at least in parton selections of the first selectable option and the second selectableoption, the data usage metadata being provided by monitoring the datausage of the one or more data usage events; and receiving, from the datausage analysis system, one or more second data packets that include ananalysis of data usage that is based at least in part on the one or morefirst data packets.
 11. The client device of claim 10, furthercomprising: selecting, via the user interface, a third selectable optionto permit receipt of recommendations that relate to data usage; and inresponse to receiving the one or more second data packets, displaying analert that overlays a presentation of content on the user interface, thealert including one or more recommendations to reduce a current rate ofdata usage associated with the client device.
 12. The client device ofclaim 11, wherein the one or more recommendations applies to data usageassociated with the additional client device of the client account. 13.The client device of claim 10, wherein the first selectable optionpermits selection of a portion, but not all, of client devicesassociated with the client account, and wherein the one or more seconddata packets include one or more recommendations, the one or morerecommendations being based at least in at bast in part on the portion,but not all, of the client devices selected as part of the firstselectable option.
 14. The client device of claim 10, furthercomprising: selecting, via the user interface, a third selectable optionto specify a time increment by which instances of the data usagemetadata describe data usage, and wherein the data usage metadata thatis included within the one or more first data packets is based at leastin part on a selection of third selectable option.
 15. The client deviceof claim 10, further comprising: selecting, via the user interface, athird selectable option to permit dynamic modification of data usageevents; in response to receiving the one or more second data packets,executing computational instructions included within the one or moresecond data packets, the computational instructions modifying a currentpresentation of multimedia content on the user interface; anddisplaying, via the user interface, an alert included within the one ormore second data packets that overlay the current presentation ofmultimedia content on the user interface, the alert indicating that oneor more actions have been dynamically performed to reduce a current rateof data usage on the client device.
 16. The client device of claim 10,further comprising: presenting, via the user interface, a graphicalrepresentation of data usage associated with the client device and theclient account over a predetermined time interval, the graphicalrepresentation of data usage including an account of an amount of datausage consumed by the client device and the client account relative to adata allowance allocation associated with the predetermined timeinterval.
 17. The client device of claim 16, wherein the graphicalrepresentation of data usage further includes an account of an amount ofdata usage that is attributable to individual software applications,individual data usage events, or individual client devices associatedwith the client account.
 18. A computer-implemented method, comprising:under control of one or more processors: receiving, from a clientdevice, an indication of authorization to monitor a data usage for oneor more data usage events associated with a client account; receivingfrom the client device, one or more first data packets that include datausage metadata associated with the client device, based at least in parton the indication of authorization, the data usage metadata describingmonitored instances of the data usage for the one or more data usageevents by the client device over a cellular network; determining that acurrent rate of data usage associated with the client device over apredetermined time interval is greater than a predetermined thresholdrate; generating one or more recommendations to reduce a current rate ofdata usage associated with the client device, based at least in part onthe current rate of data usage and the data usage metadata; andtransmitting one or more second data packets to the client device thatinclude the one or more recommendations.
 19. The computer-implementedmethod of claim 18, wherein the client device is associated with aclient account, and further comprising: aggregating the data usagemetadata with an existing data usage record associated with the clientaccount to create aggregated data usage metadata, and wherein,determining that the current rate of data usage is greater than thepredetermined threshold rate is based at least in part on the aggregateddata usage metadata.
 20. The computer-implemented method of claim 18,wherein the one or more recommendations include at least one ofidentifying a particular data usage event or a particular softwareapplication that accounts for a disproportionate amount of data usage,or indicating a recommendation to adjust a video resolution or an audioresolution for a particular data usage event.